Are podcasts suitable for advertising?
Absolutely!
Unlike magazines or videos, podcasts can be listened to without the need for free hands or a computer. Imagine mucking out turning into an opportunity to learn something about your greatest passion. Podcast listeners generally choose podcasts covering subjects they are passionate about and so they are interested in your tailored message. They are active listeners. They also understand that the podcasts are free to them for a reason, contains valuable infomration but needs funding and so the attitude towards advertising soundbites is very friendly. Podcast advertising is a digital audio platform reaching educated, affluent and mobile listeners every month, who are open to hearing your brand’s message. As a sponsor you have their undivided attention. No popping off to the kitchen to make a cup of tea or flicking past that glossy full page ad. Podcasts have a much lower ad load (ads per hour) than radio. This means on a podcast your message doesn’t get lost in a long “stop set” of multiple commercials like they do on radio.
Advertising on podcasts takes another form too. Generally the soundbites are interesting, can be educational or relevant in a way that other advertising mediums struggle to match. Research has shown that podcast advertising soundbites are a very effective way to make contact with prospective clients in a very personal way. Contact us to discuss the possibilities that might be appropriate to your specific needs and product portfolios.
Unlike magazines or videos, podcasts can be listened to without the need for free hands or a computer. Imagine mucking out turning into an opportunity to learn something about your greatest passion. Podcast listeners generally choose podcasts covering subjects they are passionate about and so they are interested in your tailored message. They are active listeners. They also understand that the podcasts are free to them for a reason, contains valuable infomration but needs funding and so the attitude towards advertising soundbites is very friendly. Podcast advertising is a digital audio platform reaching educated, affluent and mobile listeners every month, who are open to hearing your brand’s message. As a sponsor you have their undivided attention. No popping off to the kitchen to make a cup of tea or flicking past that glossy full page ad. Podcasts have a much lower ad load (ads per hour) than radio. This means on a podcast your message doesn’t get lost in a long “stop set” of multiple commercials like they do on radio.
Advertising on podcasts takes another form too. Generally the soundbites are interesting, can be educational or relevant in a way that other advertising mediums struggle to match. Research has shown that podcast advertising soundbites are a very effective way to make contact with prospective clients in a very personal way. Contact us to discuss the possibilities that might be appropriate to your specific needs and product portfolios.
How does it work?
Recording a soundbite is very straight forward. Generally your hosts are able to do this for you after discussions over content and aims of the soundbite. The most important thing is to choose a podcast which already has overlap with your company's values and target audience. During the podcast the host will announce a short break and your soundbite is incoprorated directly into the podcast at that point. It's a great opportunity to bring to life a recommendation by a sponsored rider or a valued customer. Hearing the recommender's voice adds credibility. You can work to produce your own content or we can work together.
Sponsors generally agree to sponsor a certain number of podcast listens at a set price per listen. Payment is per 1000 listens, typically in the range of £15 - £25 depending on soundbite position.
Sponsors generally agree to sponsor a certain number of podcast listens at a set price per listen. Payment is per 1000 listens, typically in the range of £15 - £25 depending on soundbite position.
Can I set a budget?
Absolutely. You can choose how many podcast listens you want to sponsor. Podcast sponsors only pay per 1000 listens. If no-one listens to the podcast you pay nothing. Podcasts are produced weekly and you can choose how many a month you want to sponsor.
Can I set a time limit?
You bet! If you only want to sponsor a podcast for the first month of release that's possible. Alternatively you might want to pick up the long term re-listens at a cheaper rate.
What will I get?
You will get a dedicated slot either at the beginning, middle or end of the podcast. There is no such thing as a standardised soundbite - it is flexible and customisable. If you have a particularly important message to get across we will work together to come up with the perfect length and content.
Why Horsly?
Podcasts are growing quickly and to be honest there still isn't a lot of choice out there for riders. That doesn't mean you should choose us because we're the only ones like us though! Horsly has a full time staff working tirelessly to produce high quality content. Unlike a lot of podcasts we also don't rely just on audio. Our website includes images, full transcript of the podcast and references. We reference everything we do because we we believe there is enough ambiguity out there already! We want the information people onboard through listening to our podcast to be the highest quality and totally reliable. There is definitely no-one else providing such a high level of podcast quality in the equine world. Honestly, we hope this will change as we're passionate about free, quality infomation being available to all. But you can bet, we'll be working hard to stay ahead of the competition.
We will be actively promoting our podcast through all the normal platforms but also in the equine press etc. This is a perfect opportunity to work together and grow.
We will be actively promoting our podcast through all the normal platforms but also in the equine press etc. This is a perfect opportunity to work together and grow.